Signage and custom decals became widespread in the late 19th century, making them an essential part of many business’s promotional marketing mix. They have become so necessary for companies that even in the digital age, they still hold a special place in advertising and marketing tactics despite the technological advancement of marketing strategies.
There are numerous kinds of signages and graphics that are used to entice hundreds of potential customers daily, and one of the most novel types of custom signage is window decals. Window decals are custom designed vinyl graphic sheets that help companies differentiate themselves from their competitors. A brilliant window graphic in the right position can be a great way to attract potential clients.
If you are unsure about whether your business should invest in window decals, check out these five primary benefits of installing window graphics:
Economical Way To Advertise
Window decals are incredibly affordable and cost-effective, which can make them an excellent choice for storefront promotion and marketing. This is because decals have a low cost per impression as opposed to other types of decals and don’t usually need city permits in Canada to be displayed on windows, saving the companys’ time and money required to get them.
A window graphic sign can be used to promote discounts, new product announcements, or other brand-related information that can attract customers passing by to visit the store. The option becomes even more cost-effective if you don’t regularly have to change the displayed information.
Saves Time On City Permits
As we mentioned above, window decals are a great way to save money and time spent on acquiring city permits. When your company wants to put up a sign or banner for advertising purposes, most cities in almost all states regulate their sizes and styles or necessitates permits. Acquiring these permits can take up a lot of your time and set you back months from going after your companies goals. Moreover, if you do not follow the states rules and laws regarding storefront signage, you may receive a penalty. Luckily, with window decals, that is usually not the case.
Increases Brand Recognition
Brand recognition is one of the two parts of brand awareness. It is the customers ability to recognize your brand over the other. In other words, consumers can identify your product by simply recognizing your design elements that can include your business’ logo, color scheme, graphics, etc.
Expressive decals are a powerful tool to help businesses achieve this. Customers who pass by your building will likely see any window decals you have on display— enabling you to promote a new product or make them aware of your business’ name and logo in their minds. By providing this knowledge to your possible future clients, word-of-mouth advertising of your business will increase. Whereas a blank window will be a lost cause making you lose several potential clients per day. When decals are used in combination with other exterior signage, they can offer an elegant, professional storefront that draws the publics attention.
Provides Opportunity For Unique Designs
A beautifully designed graphic, or even a well-thought slogan when put up on a window as a vinyl decal, can easily garner passerbys attention and get them interested in your store or brand.
Your unique style can show your customers your creativity and how invested you are in your business. The custom decal can also be a way to attract consumers to the solution to their problems.
About Sign Promotion
A sign promotion is a leading interior and exterior signage service provider for all your signage needs in Edmonton, Canada. Visit our website, or contact us today for more information.
